Cover photo by the talented Abbey Moore Photography.

Who is Josh Gaal?

Josh Gaal is a senior producer who turns big ideas into campaigns that actually ship.

For 10+ years, he’s led video, content, and integrated campaigns for enterprise brands and agencies—taking work from brief and treatment through production, post, and delivery. He manages TV, social, digital, and OOH content end to end, keeping the soul of the idea intact while making sure schedules and budgets don't fall apart.

How’s he do it?

• Manage six-figure AICP budgets from spec creation through bid review and award
• Lead multi-market campaigns across EMEA, APAC, LATAM, and U.S. territories
• Build content studio systems and workflows using TeamGantt, Frame.io, StudioBinder, and Airtable
• Partner with creative directors, strategists, and brand teams to turn concepts into executable production plans
• Direct multidisciplinary teams—editors, animators, directors, photographers, motion designers—across time zones

He has industry experience in the following sectors: CPG & Consumer Brands | Healthcare & Pharma | Manufacturing & Industrial | B2B Tech/SaaS | Sports & Entertainment | Non-Profit

Here’s a condensed list of the brands and accounts he’s work with and on: Enterprise brands: DEWALT, Eli Lilly, Salesforce, Brizo, Cummins, Humana Regional & national: Goodwill, United Dairy Farmers (UDF), Spangler Candy (Dum-Dums), Pacers Sports & Entertainment, Newfields

What’s next you ask? He’s exploring where production meets future-oriented design thinking—using prototypes, storytelling, and immersive experiences to help brands explore what they could become. He’s also testing emerging production techniques like virtual production and generative AI while growing toward executive producer and head-of-production leadership.

The future of production is about blending craft with innovation, and he’s committed to shaping it.